McDonald's Japan has announced a price increase on approximately 60% of its menu items starting from the 25th, with the Big Mac now priced at 500 yen.
On the 24th, McDonald's Japan revealed that it would increase prices on about 60% of its menu items effective from the 25th of this month. This decision comes in response to the prolonged rise in costs associated with raw materials, energy, and labor. It marks the first price adjustment since March of last year and reflects the ongoing economic challenges faced by the fast-food industry.
Notably, the price of a Cheeseburger (single) will rise from 220 yen to 240 yen, while the Big Mac will see an increase from 480 yen to 500 yen. Additionally, other popular items such as the medium fries will go up from 200 yen to 220 yen, and the small soft drinks will increase from 140 yen to 160 yen. This adjustment aims to address the heightened operational costs that McDonald's is currently experiencing despite maintaining consumer engagement with its popular menu items.
However, the company is also taking measures to maintain customer appeal by keeping prices stable for value items like the Hamburger and the McChicken, both priced at 190 yen. Furthermore, McDonald's is set to revamp certain products, suggesting a strategy to attract customers while managing costs. This price increase is significant in the context of Japan’s economy as consumers face the challenge of rising food prices and may impact their dining choices in the future.
