In a recent presentation, Kirsty Coventry, the president of the International Olympic Committee (IOC), expressed her admiration and gratitude for the Italian Olympic bid, highlighting the potential of a future Olympic Games in Rome. Her remarks came with an implicit political context, suggesting a favorable disposition towards Italy possibly leading to a second candidacy for the city, should the circumstances align favorably. The positive reception and engaging demeanor of Coventry signified an acknowledgment of Italy's efforts and the historical significance of hosting the Olympics once more.

The Project 2040 aims at revitalizing and positioning Rome as a global Olympic hub, enhancing the city's appeal not only for sports but also as a cultural and economic promoter. This initiative envisions a sustainable approach to hosting the Olympics, blending modern infrastructure with the rich heritage of Rome. The optimism surrounding the project reflects a growing sense of ambition and vision among Italian officials, pushing for a united front to secure the Games for the future.

Overall, the IOC's promotion of Italy serves as a strategic move that could reshape the narrative around Rome's Olympic potential. As the groundwork is laid for the Project 2040, the implications extend beyond sports, influencing tourism, investment, and international partnerships, ultimately aiming for a revived and modern Rome capable of hosting the world once more.