TV Liberal, a prominent television network in Pará, Brazil, inaugurated its 50th anniversary celebrations on Monday, October 23, with the launch of a commemorative seal and an updated 3D logo during the 'Jornal Liberal' evening news segment. The network, founded by Romulo Maiorana on April 27, 1976, has become a cultural icon in the state, enriching the media landscape with its journalism, entertainment, and social transformation efforts over the decades.

The new seal features a minimalist, bright design that emphasizes the number '50', symbolizing both continuity and technological innovation. Felipe Kinoshita, the designer behind the new visual identity, described the design philosophy as simple yet deeply representative, with influences drawn from the aesthetics of Globo, a leading Brazilian network. Kinoshita highlighted the use of gradient effects in the design, which are intended to represent movement and the ongoing transition of the channel into a new era.

This rebranding comes at a significant time for TV Liberal, reflecting its commitment to evolving with the changing media landscape while maintaining its role as a staple of local culture in Pará. As the network celebrates this milestone, it underscores the importance of its history and contributions to the community, while also looking forward to future innovations and developments in broadcasting.