Latvians are embracing pharmacy tourism, particularly in Turkey and Egypt, where they can find medicines at significantly lower prices compared to Latvia. This trend has become increasingly common as many individuals prefer returning home with suitcases full of medications rather than paying high costs for similar prescriptions or over-the-counter drugs in their home country. The trend is fueled by social media posts sharing lists of recommended medications to bring back, highlighting a growing community of pharmacy tourists.

The pharmacies in these tourist destinations cater both to locals at affordable prices and to tourists, although the latter may face higher prices at certain locations. The increasing visibility of this practice on social media, especially platforms like Facebook, has encouraged more Latvians to consider this option, demonstrating a shift in consumer behavior influenced by the rising costs of healthcare in Latvia. As people share their experiences and the medications they can obtain, the trend appears to reinforce interest in cost-effective healthcare solutions abroad.

However, the practice raises questions about the safety and legality of purchasing medications from foreign pharmacies. While many Latvians seem to trust the products available in these countries, doubts remain about the authenticity and proper use of such drugs obtained outside of their home healthcare systems. This trend presents a multifaceted issue where cost savings intersect with health safety, compelling authorities and consumers alike to consider the implications of cross-border pharmacy practices.