The city of Quito, Ecuador, has implemented a vehicular circulation system known as 'Pico y Placa' to manage traffic flow and reduce congestion. On Tuesday, February 24, 2026, vehicles with license plates ending in 3 and 4 will face restrictions on their movement during specific hours: from 6:00 to 9:30 AM and from 4:00 to 8:00 PM. This system applies to both cars and motorcycles, effectively limiting vehicular presence on the streets during peak hours to ensure smoother transit for all residents.

Failure to adhere to the Pico y Placa restrictions can result in penalties for offending drivers. The fines escalate with repeated infringements: the first violation incurs a fine of $72.30, equivalent to 15% of the unified basic salary (SBU), while the second infraction doubles the fine to $144.60, or 30% of the SBU. By the third violation, the penalty rises significantly to $241, which is half of the SBU; these measures aim to reinforce compliance and encourage adherence to the regulations.

The recent approval of reforms to the ordinance governing vehicular restrictions illustrates the city's efforts to update and maintain order in its traffic management system. As Quito continues to develop, the effectiveness of such measures will be crucial in tackling urban mobility issues, underscoring the importance of initiatives like Pico y Placa in promoting sustainable city living and traffic regulation.