The 1st Coffee Week in Taubaté, launched on February 23 at the HITT (Hub de Inovação Tecnológica de Taubaté), promises a series of engaging activities centered around the coffee production chain. It is organized by the Municipal Secretary for Development, Innovation, and Tourism, in collaboration with Unitau (Universidade de Taubaté) and various local cafes throughout the city until March 1. The event marks the 120th anniversary of a local agreement related to the coffee industry, showcasing the region's historical ties to coffee production.

The programming for the week includes a diverse range of events such as lectures, workshops, and conversations that cover coffee preparation methods, tasting techniques, and thematic activities relevant to coffee culture. These events are designed to cater to different audiences, occurring at various times across the day in participating cafes, thereby encouraging community engagement and support for local businesses.

In addition to promoting coffee appreciation and knowledge, the Coffee Week also aims to bolster local tourism and highlight the significance of Taubaté within the coffee industry. By bringing together coffee enthusiasts and experts, this initiative not only celebrates a beloved beverage but also enhances the cultural and economic landscape of the region as it draws attention to the rich history and ongoing relevance of coffee in Taubaté.