The German cycling team Red-Bull-Bora-hansgrohe, led by Florian Lipowitz, is setting ambitious goals for its future as they train young cyclists. Despite facing stiff competition from other emerging talents, some of these young cyclists are already being compared to seasoned champions like Tadej Pogačar. This comparison underscores the high expectations placed on these athletes as they strive to make their mark in professional cycling.

During a media day at their training camp in Mallorca, the team showcased their commitment to excellence and entertainment, exemplified by the striking visual of a plane parked at the event location. Ralph Denk, the CEO of the team, articulated a vision that encompasses not just success in terms of victories, but also the creation of an appealing and engaging cycling team. The team’s strategy appears to integrate performance with spectacle, aiming to captivate cycling fans and attract larger audiences.

The inclusion of dramatic elements, such as the media-friendly stunt of the cyclists with the plane, serves to enhance the team's profile and expand their appeal beyond sports. This combination of talent development, ambitious goals, and media engagement positions Red-Bull-Bora-hansgrohe as a potential leader in the cycling world, as they look to grow their brand and influence in the competitive landscape of professional cycling.