Former health secretary Jeremy Hunt has emphasized the urgent need for improved detection of placenta accreta spectrum (PAS), a serious complication of childbirth that can cause severe hemorrhaging. He has backed a new campaign founded by Amisha Adhia and her husband, Nik, after Amisha's case highlighted significant failures in detecting PAS at five different hospitals. This condition often goes unnoticed, but can lead to life-threatening situations if not identified promptly.

The campaign has received support from various political figures across party lines, including members of the Labour Party and the Liberal Democrats, all advocating for reform in how the National Health Service (NHS) addresses the diagnosis and management of PAS. In a letter addressed to Dr. Alison Wright, the president of the Royal College of Obstetricians and Gynaecologists (RCOG), Hunt urged the organization to consider widespread concerns raised by the Adhia family and other affected women as they review current guidelines regarding the condition.

The push for improved guidelines and awareness comes in light of alarming reports of systemic flaws within the NHS's detection practices for PAS. With numerous families indirectly affected by inadequate medical oversight, the potential for legislative change looms as Hunt and his allies rally for a proactive approach to prevent similar tragic incidents in the future. This initiative not only aims to safeguard maternal health but also to promote accountability within healthcare institutions concerning childbirth complications.