Feb 23 • 16:43 UTC 🇧🇷 Brazil Folha (PT)

Due to BBB 26 and 'Três Graças', government reclassifies Ana Maria's program on Globo

The Brazilian government has reclassified the morning show 'Mais Você' to not recommended for children under ten due to concerns linked to content related to BBB 26 and the soap opera 'Três Graças.'

The Brazilian government's Department of Promotion of Justice Policies (DPJUS) has officially reclassified the popular morning program 'Mais Você', hosted by Ana Maria Braga, to a rating of not recommended for children under ten years. This decision arises from complaints that were prompted by the content summaries related to the ongoing reality show Big Brother Brasil (BBB 26) and the soap opera 'Três Graças', which air within close proximity in the network’s schedule.

The reclassification indicates growing concerns by regulators regarding the suitability of programming for younger audiences, particularly when it comes to content that may not be appropriate for children's viewing. This aligns with broader trends in media governance where transparency and the safeguarding of children from unsuitable content have taken a more central role. The altered classification can impact viewership, advertising, and programming strategies, as networks often tailor their content to meet demographic tastes and regulatory requirements.

Moreover, this action reflects a heightened sensitivity among Brazilian authorities to the impact of reality television and soap operas on societal norms and child development. The implications of such a reclassification could extend beyond this particular program, influencing how other shows are rated and how content creators monitor their material to comply with regulatory expectations. Parents, educators, and child welfare advocates may also take this decision into consideration when discussing media consumption with children.

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