Globo has announced that it will re-broadcast the beloved telenovela 'Avenida Brasil', which originally aired in 2012, as part of its 'Vale a Pena Ver de Novo' series. This decision comes as a strategic move to draw attention to the upcoming sequel of the series scheduled for release in 2027. The re-broadcast is set to kick off on March 30, providing fans with another opportunity to experience the dramatic storylines that captivated audiences a decade ago.

The show will replace the less successful 'Rainha da Sucata', which aired in 1990 and had not resonated well with contemporary viewers. By realigning its programming with a fan-favorite, Globo aims not only to increase viewership numbers but also to generate buzz and anticipation for the future installment of 'Avenida Brasil'. This highlights Globo's commitment to listener preferences while navigating the challenges faced by older programming.

Overall, this strategic decision reflects the ongoing dynamics of television broadcasting in Brazil, where nostalgia for past hit shows often translates into successful ratings. The move also illustrates Globo's understanding of its audience and their appetite for well-loved content, promising an interesting lead-up to the sequel slated for 2027.