Norwegian Transport Minister Jon-Ivar Nygård has acknowledged the frustrations and concerns of residents in areas affected by accidents involving foreign drivers. To address these issues, a diverse initiative group has proposed a series of measures to enhance safety on Norwegian winter roads for both tourists and locals. This response comes in light of increasing winter tourism in Norway, which has brought its own challenges.

The proposed initiatives include a significant increase in control activities by Statens vegvesen and a greater number of coordinated checks by the police. Additionally, the initiative aims to establish a common industry standard for rental car equipment, which would provide all vehicles with written information and safety vests. Moreover, the campaign seeks to improve knowledge and information dissemination throughout the travel process, particularly at critical contact points such as airports and hotels. These measures have been supported by the Norwegian Automobile Federation (NAF), indicating a collective effort towards enhancing road safety.

The broader implications of these measures not only seek to reduce the risk of accidents but also aim to create a safer environment that can enhance the experience for tourists, potentially boosting the tourism sector further in Norway. As more travelers seek winter adventures in Norwegian landscapes, these initiatives reflect a proactive approach to balancing tourism growth with public safety.