Cinemark, a leading movie theater chain in Brazil, has launched a promotion offering tickets for the price of R$ 11 starting February 23, valid through March 18, for morning sessions starting before 4:59 PM. Evening screenings post 5 PM will have a ticket price of R$ 13. Additionally, customers can take advantage of special screenings in prime, VIP, and bistro rooms, with ticket prices ranging from R$ 21 for morning sessions to R$ 25 for evening shows.

This promotion coincides with the lead-up to the Academy Awards, which will take place on March 15. Moviegoers will have the opportunity to see several Oscar-nominated films during this period, including notable titles like "O Agente Secreto" and "Hamnet - A Vida Antes de Hamlet". Furthermore, the Ghibli Fest 2026 will showcase classic animated films from Studio Ghibli, such as "O Serviço de Entregas da Kiki" and "Meu Amigo Totoro", broadening the selection for family audiences and animation enthusiasts alike.

Cinemark has specified participating locations for the promotion, which include popular theaters in the Sao Paulo area such as Aricanduva and Atrium Shopping. This initiative not only aims to attract moviegoers during the typically slower weekdays but also seeks to engage fans with high-quality films as award season peaks, potentially increasing attendance and revitalizing interest in cinema-going among the public.