The Brno Public Transport Company is initiating a campaign to recruit older drivers, particularly those over 50, to combat challenges associated with staffing in public transport. This initiative comes as the company anticipates a shortage of personnel due to retirements and an increasing need for drivers amid growing public transport demand.

To appeal to this demographic, the company is offering special training programs and incentives tailored for older individuals who may feel overlooked in a competitive job market. This strategy not only aims to fill vacancies but also promotes the idea that age can bring valuable experience and stability to the workforce, countering common stereotypes that older workers face.

By encouraging older adults to consider driving jobs, the Brno Public Transport Company hopes to diversify its workforce while providing meaningful opportunities for seniors seeking employment. This initiative reflects broader trends in Czech society, where the aging population is prompting discussions about employment practices and the need for inclusive workplaces that embrace workers of all ages.