After the conclusion of the Winter Olympics in Milan-Cortina, attention in France shifts toward its own Winter Olympics scheduled for February 2030. French President Emmanuel Macron took to X (formerly Twitter) to promote this upcoming event, sharing celebratory messages and stunning images of the French Alps. He intended to unite and inspire his countrymen with a call to action, stating, 'Now it’s our turn to take the torch. Let's celebrate the French Alps! In 2030, we will welcome the world for games that will make a mark, just like in 2024!'.

However, the response from the public has not been as Macron hoped; instead of generating excitement, his post has reopened wounds from the past concerning the upcoming 2024 Summer Olympics in Paris. The excitement around that event is paired with concerns about historical and ongoing issues related to his presidency, leading many on social media to criticize him and even express relief that he will not be in office by the time the 2030 games take place.

This situation illustrates Macron's struggles to maintain public support in a politically charged landscape where upcoming events are viewed through the lens of his controversial policies. As the 2030 Olympics draw near, the key challenge for the French government will be to not only improve public sentiment around the games but also address the grievances that have been amplified by his administration during his tenure, which may impact the overall atmosphere surrounding international events in France.