The article highlights Bad Bunny's recent debut in Brazil, where he performed to sold-out crowds at Allianz Parque in São Paulo. While the excitement surrounding his shows may lead many to believe he is the sole catalyst for Latin music's popularity in the country, the piece stresses that this success is rooted in the contributions of earlier Latin artists. In particular, it recalls the significance of acts like RBD, which found considerable acclaim in Brazil through television channels, paving the way for future Latino artists.

Reflecting on the musical landscape over the past fifteen years, the author notes that, despite the initial struggles for Spanish-language acts to find an audience in Brazil, the 'Latin wave' began to gain traction. Historically, hits by groups such as RBD and songs featured in telenovelas played a critical role in breaking the barriers for Latin artists in Brazil. This lead to a shift in cultural perceptions, allowing newer artists to follow in those footsteps and reach larger audiences more easily.

In conclusion, the article argues that Bad Bunny's success, while impressive, is not an isolated phenomenon but rather a culmination of the efforts of many artists who came before him. The rise of Latin pop in Brazil symbolizes a broader acceptance of diverse musical influences and points towards a promising future for Latin music in the region.