During this year's São Paulo Carnival, street vendors have found it increasingly difficult to earn a decent income due to a surge in competition. The city government significantly increased the number of permits for vendors, leading to crowded sales areas where many are vying for the attention of carnival-goers. Fernando Nogueira, a vendor, along with his mother, experienced the challenges firsthand, struggling to sell beverages while trying to stand out among many competitors.

Nogueira explained that their hard work was aimed solely at reaching their expected revenue, but they faced a tough dilemma: even during the bustling Carnival weekend, they only managed to break even until the later days of the festival. This situation underscores the economic pressures faced by vendors who not only invest time and effort into selling their products but also contend with the realities of a saturated market where many are fighting for the same customers.

The context of this struggle reflects broader themes of economic competition and the impact of city regulations on small businesses. The increased number of permits, endorsed by Mayor Ricardo Nunes’ administration, has led to an environment where vendors must innovate and work harder to secure their earnings, raising questions about the sustainability and fairness of competition in such festive and lucrative environments.