The 'Hometown Return and Migration Exchange Promotion Organization' announced the 2025 rankings for preferred migration destinations in Japan, with Gunma Prefecture taking the top position for the second consecutive year. Following Gunma in popularity are Tochigi, Nagano, Shizuoka, and Fukushima, which are all known for good accessibility to Tokyo while offering attractive natural settings and environments suitable for raising children. The survey, conducted since 2009, collects feedback from new inquiries at the organization’s offices to rank the top 20 prefectures, reflecting a continued trend among the working-age population seeking to balance their careers with family needs.

The recognition that comes from being ranked first has led to an increase in inquiries about moving to Gunma. The campaign has seen a surge in interest from families in their 30s, driven by rising housing prices and rent in the metropolitan area, with many considering commuting or remote working from Gunma. Furthermore, discussions around "dual residence" in metropolitan areas and seeking daycare options have broadened interest among various demographic groups for migration to Gunma. Additionally, some individuals have even reported being directed to consider Gunma through AI recommendations.

Governor Ichita Yamamoto of Gunma commented on the ranking, emphasizing the attractiveness, brand value, and future potential of the prefecture. He noted the importance of ensuring that new residents have a positive experience and called for the development of community engagement initiatives to help migrants integrate comfortably into local life. Tochigi made its first appearance in second place, likely benefiting from initiatives like city-wide consultation meetings. Meanwhile, Nagano retained its third-place position, driven by demand for improved educational environments.