The 33-Year-Old Who Returned to Argentina to Relaunch Uber Eats
Juan Martín Cappellini returns to Argentina to lead the first global relaunch of Uber Eats after a five-year stint in Mexico.
Juan Martín Cappellini has made a significant return to Argentina, where he will oversee the unique task of relaunching Uber Eats, marking the first instance of the platform's global comeback in a country. At just 33 years old, Cappellini brings a wealth of experience from the technology sector, having built a respectable career in macroeconomic consulting and financial markets before joining Uber in 2018. His return comes at a time when the Argentine market is considered a key opportunity for growth by the delivery service company.
Cappellini's background is rooted in academia and practical experience, having studied economics at the University of Buenos Aires and holding a master’s degree in Finance from Di Tella University. His career path led him through various roles, including working with startups, which provided him with the essential skills to understand the intricacies of launching and scaling businesses in emerging markets. His experience in Uber during its early stages in Argentina allowed him to witness firsthand the dynamics of building a new venture in a challenging marketplace.
The decision to relaunch Uber Eats in Argentina highlights the platform's confidence in the market, where it had previously retreated due to economic challenges. Cappellini's leadership will be crucial in navigating local competition and adapting to consumer preferences. Given the significant demand for food delivery services, the relaunch could signify a pivotal moment for both Cappellini's career and Uber’s positioning in Latin America.