Savji Dholakia, famously known as Surat’s 'Diamond King', is celebrated not only for his vast diamond empire but also for his unique approach to life and business. Known for gifting cars and houses to his employees, Dholakia starts his day with an unusual drink that he claims is both healthy and economical. This drink, which he refers to as 'Organic Methi Coffee', is made using fenugreek seeds instead of traditional coffee beans, boasting zero caffeine and being totally organic. This drink is particularly notable for its affordability, costing less than 1 rupee, which reflects Dholakia's frugal yet innovative lifestyle.

In a recent interview, Dholakia elaborated on the preparation of this coffee, emphasizing that despite its appearance being similar to rich black coffee, it does not contain any coffee beans. Instead, fenugreek seeds are the key ingredient, making it a staple that can easily be found in any Indian kitchen. He has even noted that many who try his version find it hard to differentiate it in taste from regular coffee once prepared correctly. This highlights not only a cultural aspect of alternative beverages in India but also Dholakia’s advocacy for healthier lifestyle choices.

Dholakia's unconventional choice of drink not only showcases a unique personal brand but also resonates with a growing consumer interest in health and wellness. With the rising popularity of organic and healthy food options, his fenugreek coffee could symbolize a broader trend where individuals are seeking low-cost, health-conscious alternatives in their diets. This has implications for both consumer behavior and the economy, given its accessibility and the cultural significance of traditional ingredients in modern diets.