A growing trend among both summer and winter Olympians is the reliance on adult content to supplement their income, reflecting broader financial struggles within the sports community. British canoeist Kurt Adam Rozentāls is one example, who faced suspension from the British team for posting inappropriate video content on Instagram and is now set to represent Latvia, highlighting the challenges athletes face in sustaining their careers.

According to Robert Koller, the CEO of Global Athlete, many athletes live below the poverty line and continue to rely on their parents financially well into adulthood. This financial dependency underscores the lack of adequate support for athletes and raises questions about the sustainability of Olympic careers, especially for those competing in less commercially lucrative sports. Koller advocates for fair compensation for all athletes participating in the Olympics, arguing that current funding in the Olympic movement is misallocated and fails to address athletes' basic needs.

Furthermore, the open discussion surrounding the need for alternative income sources in sports is becoming increasingly critical. Koller condemns the notion of using funds for initiatives branded as "Olympic values" when athletes are struggling to make ends meet. The increasing trend of athletes resorting to adult content for financial stability serves not only as a reflection of their economic realities but also as a call to action for sports governing bodies to reconsider their financial structures and support systems for athletes.