Feb 23 • 11:43 UTC 🇬🇧 UK Mirror

BBC Newsround host addresses why they hold Nintendo Switch controllers on air

BBC Newsround presenters hold Nintendo Switch controllers to engage young viewers effectively during the show.

BBC Newsround, a children's news program on the BBC, has gained attention for its presenters who consistently hold Nintendo Switch controllers, known as Joy-Cons while presenting the news. This quirky aspect has left many viewers puzzled, prompting questions about its purpose. Recently, presenter Emma-Louise Amanshia clarified in a social media post that the controllers serve an essential role in making the program more engaging and relatable for young audiences.

The use of Nintendo Switch controllers is part of a broader strategy by Newsround to capture children's attention and keep them engaged in the news. By incorporating familiar and fun elements like gaming into their presentation style, the show is able to deliver important news and current affairs to its audience in a way that is both entertaining and educational. The integration of gaming culture resonates with the viewers, many of whom are avid gamers themselves.

As educational programs evolve to compete for children's attention in a landscape saturated with digital entertainment, Newsround's approach illustrates how innovative techniques can be employed to maintain relevance. The choice to incorporate gaming hardware not only reflects current trends but also signifies a commitment to ensuring that young viewers stay informed about the world around them, reinforcing the importance of news literacy among this demographic.

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