Volkswagen is undergoing a significant leadership change in its design department as Andreas Mindt, previously with Bentley, has been tasked with revitalizing the brand's image. His main objective is to restore the essence that once defined Volkswagen's success, particularly through beloved models like the Golf and Polo that exemplified reliability, comfort, and accessibility. The design philosophy emphasized strong proportions and a unified aesthetic, making Volkswagen easily recognizable.

However, recent years have seen a dilution of this design consistency, particularly with the introduction of the electric ID family, which was meant to usher in a new era. The reception of these ID models, however, has not met expectations, with customers reacting negatively to the novel designs. Furthermore, the differentiation in design based on powertrains—where electric vehicles appeared distinct from traditional combustion engine cars—has only complicated the brand's identity, leading to a less cohesive image in the marketplace.

Mindt's challenge is not only to re-align Volkswagen's design strategy but also to bridge the gap between past successes and future innovations in the context of electric mobility. As the automotive industry faces rapid changes with the shift to electric vehicles, Mindt's leadership will be crucial in ensuring that Volkswagen remains true to its core values while appealing to new generations of consumers.