A chocolate enthusiast conducted an experiment to discover how many Cadbury Mini Eggs were packed into a 1kg bag that cost her £16. This purchase was motivated by growing concerns about the rising cost of Easter treats, as many consumers are feeling the pinch from inflation and shrinkflation in food products. Cadbury Mini Eggs, which traditionally symbolize Easter celebrations, have seen a weight reduction from 80g to 74g, yet their price remains unchanged at £2 for the bags.

Upon opening the £16 bag, the consumer, Angelina, noted that while there were indeed a substantial number of eggs inside, the bag was only half full. This finding seems to reflect wider trends in the food industry, where consumers are not only paying the same prices but are also receiving less product. The trend of shrinkflation, which refers to the reduction of product quantity while maintaining the price, is coming under scrutiny as consumers question the value they are getting for their money.

As this local investigation into product quantity and pricing unfolds, it underscores a growing consumer awareness and dissatisfaction regarding the perceived exploitation by manufacturers during festive seasons. The results of Angelina's experiment resonate with many who are increasingly becoming vigilant about their shopping choices, particularly as they celebrate holidays that traditionally involve purchasing sweets and treats like chocolate eggs.