The article discusses the rich traditions associated with tea across different cultures, from Japan to Morocco, China, Russia, the UK, and Iran. These tea ceremonies are described as inherently 'slow', fostering contemplation and spirituality, suggesting that tea serves as a catalyst for mindfulness and connection. The author points out that Italians have largely overlooked tea in favor of coffee, but notes the emergence of tea culture in urban settings like Milan.

A focal point of the article is Momentereia, a newly opened tea room in the Sant'Ambrogio neighborhood of Milan. Here, patrons can enjoy or purchase from a selection of 60 premium teas imported directly from China, including exclusive blends by Albino Ferri. The establishment employs a tea sommelier, Roccardo Colosi, who offers personalized recommendations. Additionally, a digital advisor accessed via QR Code assists customers in finding teas suited to their tastes, blending traditional expertise with modern technology.

The article invites readers to appreciate the calming and social aspects of tea drinking, encouraging a shift in perspective from the fast-paced coffee culture to one that values the rituals and flavors of tea. The mention of beautifully crafted tea ware and the collaboration with pastry chef Rita Strati adds to the allure of this tea sanctuary, promoting a more leisurely and enjoyable tea experience in Milan.