The Netflix series 'Lady Dua,' which premiered on October 13th, has quickly risen to the third position in Netflix's non-English show category. The story centers around Mok Ga-hee, a department store employee in Seoul who dreams of owning luxury bags but finds herself embroiled in a theft incident that leads to her financial ruin. The series portrays how her aspirations for a sparkling life are overshadowed by harsh realities. Ultimately, feeling cornered, she leaves behind a note questioning why she must endure darkness in her life.

The plot begins with a mysterious woman's body discovered near a luxury store, coinciding with a major product launch by the high-end brand 'Buduah,' which rivals well-known luxury labels like Hermès and Louis Vuitton. Detective Park Moo-kyung investigates the case and uncovers that the dead woman's life was a facade. As he delves deeper, he realizes that Mok has been living multiple false identities, starting as a department store worker and later transforming herself into 'Dua' after marrying a loan shark and creating a counterfeit luxury brand, exposing the dark underbelly of the high-end fashion industry.

'Lady Dua' effectively exemplifies the allure and pitfalls of the luxury goods market, revealing that behind the glitz and glamor lies deprivation and a struggle for authenticity. It critiques how desires can drive individuals to fabricate identities and engage in heinous acts, starkly contrasting the dream of a luxurious life against the reality of deceit and desperation. The series has resonated with viewers, igniting discussions around consumer culture, identity, and the pursuit of wealth in contemporary society.