Feb 23 • 04:00 UTC 🇮🇹 Italy Il Giornale

The urban-chic steel spirit developed on the geometric plane

The Multifort line, launched in 1934, is renowned for its robustness and modern aesthetics, exemplified by the new Multifort 8 One Crown watch.

The Multifort line, introduced in 1934, stands out as one of the most iconic collections representing durability, advanced materials, and high-quality mechanisms in the watch industry. Its most aggressive manifestation, called Two Crowns, was introduced in 2013, showcasing a modern aesthetic and technical direction that has influenced the latest model, the Multifort 8 One Crown. This new model presents a sleek dynamic design while retaining the 40 mm size and octagonal crown, featuring a sapphire glass case back that provides water resistance up to 10 atmospheres.

The Multifort 8 One Crown subtly enhances its predecessor’s design, introducing a finer width in the minute scale encircled by a fixed rehaut, ensuring a more open dial appearance. The movement thickness increases slightly to 9.9 mm, creating a balance between robustness and a lightweight feel. This evolution in design reflects Mido's commitment to modern craftsmanship while honoring its traditional roots, aiming to cater to contemporary tastes without sacrificing functionality.

As the Multifort line evolves with modern offerings, it continues to appeal to watch enthusiasts looking for a blend of style and performance. Mido remains a significant player in the luxury watch sector, leveraging its historical legacy and innovation to attract a new generation of customers. The Multifort 8 One Crown exemplifies a perfect union of technical innovation and urban-chic style, positioning Mido as a brand that adapts while staying true to its signature qualities.

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