The Honor Magic V6, a new foldable smartphone from the Honor brand, caught attention when Chinese skier Xu Mengtao showcased it during the Winter Olympics. She celebrated her success by holding the vibrant red device, which drew significant online attention and confirmed her role as the brand’s ambassador. This exposure at a major sports event illustrates a strategic move by Honor to enter the competitive foldable market, which is currently dominated by models like the Samsung Galaxy Z Fold 8.

Honor’s marketing strategy appears to be focused on altering perceptions of foldable phones, which are often viewed as fragile. By linking the device to a high-performance athlete like Xu, the brand aims to communicate that the Honor Magic V6 is not only stylish but also robust and capable of withstanding challenging conditions, resonating with adventure-seeking consumers. This approach seeks to position the device as a premium option for tech-savvy users who appreciate durability and performance.

As smartphone manufacturers increasingly explore the foldable market, the successful marketing of the Honor Magic V6 at a prestigious event like the Winter Olympics may set the stage for its acceptance among consumers. Such visibility can help the device carve out a niche within the competitive landscape, potentially challenging established players and contributing to broader growth in the folding smartphone segment.