The article discusses the evolution of documentary filmmaking, highlighting a shift from self-centered narratives to a more sensationalist approach that currently dominates platforms like YouTube. The author recalls the era of documentaries that focused heavily on the filmmaker's persona, exemplified by figures like Michael Moore, who garnered accolades regardless of the actual content addressed. Notably, the article references the 2004 film 'Super Size Me' by Morgan Spurlock, which undertook a daring experiment with fast food, raising questions about health and diet while achieving remarkable success both critically and commercially.

The author expresses concern that many contemporary documentaries fall short of the impactful storytelling of earlier works, often resorting to recycled content and superficial narratives presented by so-called content creators. This shift raises critical questions about the integrity, educational value, and artistic standards of modern documentaries, as content is frequently crafted to captivate audiences rather than to educate or inform.

Ultimately, the article underscores the need for a return to meaningful documentary practices that prioritize authenticity and substance, challenging creators to establish a deeper connection with their subjects and audiences, akin to the influential documentaries of the past that have shaped the landscape of visual media.