Feb 23 • 04:30 UTC 🇪🇸 Spain El País

Fran Marchena (Hoff): "When I was sent the photo of Zuckerberg with our sneakers I thought it was a joke"

Fran Marchena, founder of Hoff, reflects on the excitement of seeing Mark Zuckerberg wear his sneakers and discusses his personal joys and aspirations.

Fran Marchena, the founder and CEO of the Alicante-based sneaker brand Hoff, recently expressed his delight upon seeing a photo of Mark Zuckerberg wearing his sneakers, which he initially thought was a joke. Marchena, who established Hoff in 2016, comes from a family of shoemakers and has successfully built a global brand. His sneakers have gained popularity among high-profile figures, making each acknowledgment a significant milestone for his brand.

In addition to his business achievements, Marchena shared that he enjoys regional dishes like gazpachos manchegos and makes a point to visit his favorite restaurant, Pincelín, in La Mancha at least once a year. His love for family is evident as he describes his perfect after-work routine, which involves spending time with his daughter and wife after a busy day, emphasizing the importance he places on family connections amidst his entrepreneurial endeavors.

Marchena also takes time to engage in leisure activities like golf and travel, allowing him to unwind from the demands of running a global brand. He dreams of taking a sabbatical year without a specific destination, showcasing his desire for balance between work and personal fulfillment while also acknowledging influences from successful entrepreneurs like Amancio Ortega.

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