The article from El País highlights the use of artificial intelligence in Hungary's electoral campaigns, particularly under the leadership of Prime Minister Viktor Orbán and his Fidesz party. This new approach to campaigning has raised alarms about the implications of using AI, particularly when it comes to the lack of oversight over the generated content. The complexity of monitoring AI-driven campaigns is juxtaposed against traditional political methods like rallies and televised debates, making it harder for voters to discern truth from manipulation.

A notable example presented in the article describes an AI-generated video that employs emotional manipulation, featuring a young girl pondering her father's return amidst a scene of war. The chilling narrative suggests that Fidesz is capitalizing on fear to frame their party as the necessary choice for stability in a chaotic world. This tactic reflects a broader trend of exploiting emotional narratives in political advertising, particularly through advanced technologies that can create persuasive content quickly and without accountability.

The implications of this trend are profound, as unchecked AI in political campaigns could undermine democratic processes and distort voters' perceptions. With Orbán's Fidesz party steering the narrative through such tools, questions arise regarding regulatory measures that should be in place to ensure transparency and protect the integrity of elections. The article calls into question how other nations might follow suit and what this means for the future of political communication globally.