Feb 23 • 03:00 UTC 🇯🇵 Japan Asahi Shimbun (JP)

A video advertisement for 'a real puppy' that attracted clicks... what arrived was...

A woman in Hokkaido was misled by a deceptive advertisement showcasing a lifelike moving dog plush toy, ultimately receiving a product that did not match the promotion.

A 54-year-old woman from Hokkaido recently experienced disappointment after being drawn to a video advertisement featuring a seemingly lifelike dog plush toy. The advertisement showcased the plush toy moving smoothly and behaving like a real dog due to what was claimed to be 'advanced technology.' Despite her circumstances preventing her from owning a real pet, she thought a plush dog would suffice. She decided to make a purchase of a set of three plush toys for a total of 10,516 yen, questioning the price point when considering the supposed technology behind it.

Upon receiving the package, her excitement turned to disillusionment as the product did not resemble what had been depicted in the advertisement. The situation reflects a growing concern regarding the rise of misleading advertisements, especially those utilizing generative AI to create false impressions. Experts have warned consumers to approach such ads with caution and to scrutinize the credibility of online promotions before making purchases.

This incident highlights a significant issue within online marketing, where the sophistication of AI technologies can blur the lines between reality and fabrication. Social media platforms like YouTube and TikTok, where these deceptive ads are often shared, have come under scrutiny for their role in enabling misleading content that can lead consumers to regretful purchases.},

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