The Winter Olympics is currently facing two pressing challenges, and there is a growing discussion around whether influencers can offer solutions, particularly in terms of public engagement and visibility. The commentators highlight that while the allure of celebrity involvement, such as that of influencer Jutta Leerdam, attracts attention, it also raises critical questions about the integrity and genuine appeal of the Olympics. As the events approach, the concern is not only about athletes like Lucas Braathen and their performances but also about how the games present themselves to a wider audience amid these challenges.

Leaders in the Olympics are tempted by the potential boost that influencers could bring, particularly in driving a younger audience's interest and involvement. However, this reliance on social media personalities might contribute to a superficial understanding of the Games, steering away from the core values of sportsmanship and competition. The article serves as a commentary reflecting on the implications of integrating influencer culture into traditional sporting events, questioning if this will dilute the essence of the Olympics.

As the Olympics continue to evolve, adapting to modern audiences and digital cultures is crucial; however, it remains to be seen if leveraging influencers will genuinely address the underlying issues or merely serve as a temporary fix. The balance between enhancing viewership and maintaining the integrity of the games is a delicate one, and the future of the Winter Olympics may hinge on how these elements are managed in the coming weeks.