Gabriel Cruz, now 28, has turned his lifelong obsession with the reality show Big Brother Brasil (BBB) into a profession. He began his journey at the age of 18 while working as a supermarket employee, aspiring to become a contestant himself. Over the past five years, Cruz has emerged as a sought-after mentor, charging between R$ 389 and R$ 499 for his services. He boasts an impressive track record, claiming to have guided more than 600 people through the intricacies of applying for the show while helping over 30 of his former students make it onto the reality television giant.

Among these former students, Cruz mentions having coached a participant from the current season, BBB 26, whose identity he cannot disclose due to contractual obligations. His coaching program focuses on preparing candidates for the unique challenges posed by the competitive reality show atmosphere, providing tailored advice and strategies to increase their chances of selection. This phenomenon reflects a growing trend of people seeking professional guidance for reality TV participation in Brazil, where shows like BBB hold immense cultural significance.

As reality TV continues to captivate audiences in Brazil, Cruz’s involvement highlights not only the personal aspirations of individuals vying for fame but also the burgeoning industry surrounding reality show mentorship. Cruz's methods and the efficacy of his coaching will undoubtedly be a point of interest among aspiring participants, as the competition becomes increasingly fierce with each season of Big Brother Brasil.