The German arms industry, which had previously operated in the shadows, has gained substantial visibility in recent years, notably due to the ongoing war in Ukraine. This conflict has spurred a significant demand for military hardware, leading to an influx of investment and job creation across the sector. Companies of all sizes, from major publicly traded firms to smaller startups, have experienced a surge in business, effectively transforming the once-stigmatized industry into a key player in the German economy.

Despite the newfound success, the commentary suggests that the industry should maintain a level of restraint in its public presentation. The author, Thomas Fromm, cautions against the tendency to glamorize the military sector, advocating for a more serious approach that reflects the gravity of its contributions to national security. Rather than adopting a promotional, flashy attitude akin to car manufacturers, the defense sector is urged to focus on its critical role during these tumultuous times without descending into spectacle.

Ultimately, the commentary emphasizes the importance of balancing the need for arms production with a respectful acknowledgment of the serious implications tied to defense spending. The stakes are high, and while the industry is necessary for Germany's military readiness, it should avoid ostentatious displays that undermine the seriousness of its mission, especially in light of the ongoing conflict in Ukraine.