In Latvia, a public initiative has been launched on the platform 'Manabalss.lv' to collect signatures advocating for stricter and clearly defined criteria for the use of the cell broadcasting system. The initiative represents concerns over the current broadcast practices, which, according to Dainis Ābols, have extended beyond urgent situations requiring citizen action to include general weather alerts that do not necessitate immediate response from the public.

Dainis Ābols, a representative of the initiative, argues that such a practice could lead to a desensitization among the population towards these messages. If notifications about critical situations, such as floods or chemical spills, are perceived in the same light as routine weather updates, there is a risk that citizens might ignore them or disable alerts on their devices. This dilutes the effectiveness of the system when it is genuinely needed, posing potential risks to public safety.

The initiative calls for a transparent approach to broadcasting, emphasizing that if messages are sent for testing purposes, citizens should be clearly informed. The push for clearer guidelines reflects a growing public awareness and concern regarding communication methods during emergencies, highlighting an important discourse on balancing public information and individual response.