Martin Lewis, the founder of Money Saving Expert (MSE), has issued a stark warning on social media advising the public to be cautious of certain callers who misrepresent themselves by using his name. He highlighted reports of a firm cold-calling individuals, offering supposedly legitimate grants related to renewable energy while falsely claiming that he endorsed their services. Lewis emphatically stated, 'This is not true. Don’t trust them,' encouraging those contacted to politely disengage from such conversations.

The warning is not new, as MSE has previously identified and exposed a trend of fraudsters who exploit Martin's public image to sell various schemes including dubious investment opportunities and cryptocurrency. Lewis has repeatedly clarified that he does not endorse these companies or their offers, reinforcing the need for people to remain vigilant when approached by unsolicited callers. It's a significant issue that highlights the increasing sophistication of scams that risk deceiving unsuspecting individuals.

Overall, Martin Lewis’s alert serves as a critical reminder to safeguard personal information and financial decisions in the face of fraudulent activities. As scams evolve and proliferate, the public must prioritize verification of claims before engaging with any offers that make use of well-known figures like Lewis. Understanding the tactics of scammers and being aware of the signs can help individuals protect themselves from potential financial loss.