In Val Müstair, Switzerland, tensions have arisen over plans to build a new cable car and luxury resort, with some community members concerned about the environmental impact and the direction of tourism in the region. As locals grapple with these developments, this winter season has been especially tough due to a lack of snow, with ski lifts remaining closed and the Christmas revenue disappearing for local businesses. Daniel Pitsch, the manager of the Minschuns ski area, expresses concerns that without sufficient snow, they cannot even groom the slopes or prepare for the upcoming holiday weeks.

Local ski areas, like Minschuns, are facing harsh competition from larger resorts equipped with sophisticated facilities, leading to worries about sustainability and the need for artificial snow to attract tourists. While some community members advocate for modernization and increased investment to boost tourism, others fear it could damage the natural landscape and traditional way of life. The reliance on technology, like artificial snowmaking, raises questions about the future of winter sports in areas like Val Müstair, where the number of skiers is stagnant despite the demand for winter vacations.

As the town awaits snowfall that could save the ski season, a broader discussion is necessitated regarding tourism's impact on local communities and economies. The potential development of a luxury resort sparks debates over who benefits from such investments, with some arguing that it could lead to significant economic gains, while others worry about the potential loss of community identity and environmental degradation. This clash of interests underscores the challenges faced by mountain regions trying to adapt to climate changes and evolving tourist expectations while preserving their cultural heritage.