Greece's kiwi production has seen remarkable growth over the past decade, establishing itself as one of the country's most vital export fruits. Recent figures indicate a consistent rise in both domestic production and international presence, underscoring the importance of kiwis for Greece's agri-food sector. The addition of Vietnam as a new export destination reflects Greece’s efforts to diversify its markets and enhance the economic viability of its fruit industry.

Statistics from the Ministry of Rural Development and Food reveal that kiwi production has surged from 171,719 tons in 2014 to 341,998 tons in 2024, marking a 100% increase over ten years. This growth is attributed to investments in new plantations, improvements in cultivation practices, and enhanced production organization in traditional growing regions. Northern Greece, particularly Central Macedonia, remains the primary area for kiwi cultivation, demonstrating the region's enduring agricultural strengths.

The strategic expansion of Greece's kiwi exports to countries like Vietnam signifies not just a boost in agricultural production but also an essential step towards integrating into global markets. By diversifying export destinations, Greek farmers can capitalize on new opportunities, which can potentially lead to economic resilience amid fluctuating global trade dynamics. The government's commitment to supporting agriculture transformation plays a critical role in ensuring the sustainability and profitability of this essential sector for the country.