The article discusses the legacy of Fate's calendars, which have transitioned from being standard promotional items in tire shops across Argentina to becoming collectible graphic pieces. Known for their distinctive imagery and cultural significance, these calendars are now being celebrated alongside other notable brands like Pirelli. The recognition comes alongside news of the closure of Fate's San Fernando plant, which highlights the brand's importance in the Argentine industrial landscape.

Designed by the late Lala Méndez Mosquera, the Fate logo has established itself as part of the national graphic identity since its inception. Originally conceived as institutional gifts for the automotive industry in 1965, these calendars have evolved to document social, cultural, and political changes across the decades. The Fundación IDA (Argentinian Design Research Foundation) now preserves these original editions, emphasizing their role as historical artifacts that capture the essence of Argentina's evolving identity.

As the closure of the tire plant marks a significant change for Fate and its employees, the calendars remain a reminder of the brand's long-standing presence in the country's collective memory. The article invites readers to reflect on how such graphic materials engage with broader themes of nostalgia and cultural significance, while also noting the economic implications of industrial changes in Argentina. Fate's calendars symbolize more than just a product; they embody the stories and experiences of a nation through times of transformation.