In the recent House of Representatives elections in Japan, Prime Minister Sanae Takaichi effectively utilized online platforms such as YouTube to enhance her political support. The representative of JX Communications, Mr. Katsunori Yamashige, elaborated on the impact of social media on public perception and the strategies that led to Takaichi's success. The elections revealed that a significant portion of Takaichi's support stemmed from well-received policies and her personal characteristics, aligning with the narratives she aimed to promote during her campaign.

The presence of conservative-oriented content on YouTube played a crucial role in fostering a favorable online environment for Takaichi. Many users identified with conservative ideologies, allowing her to outshine the ruling Liberal Democratic Party (LDP) in terms of content engagement. Mr. Yamashige points out that Takaichi's popularity among social media audiences is bolstered by influencers in the conservative and economic reform sectors, which have collectively formed a powerful online backing for her leadership. Additionally, there is a noted disparity in public perception, where information from social media is regarded as more credible compared to traditional media, reflecting a significant aspect of Takaichi's growing support base.

The article further explores the dynamics of short videos in political communication, drawing attention to their role in increasing exposure and favorability towards Takaichi. Users who might otherwise lack interest in politics are introduced to her content through algorithmic recommendations, creating a cycle where positive portrayals can generate substantial viewership. This trend highlights the shifting landscape of political engagement in Japan, particularly in urban and nuclear family contexts, where online platforms are becoming increasingly influential. The implications of these findings suggest a transformative change in how politicians connect with voters and the potential for social media to dictate public opinion in future elections.