Michael Lohscheller (Polestar): "Changing the 2035 emissions target doesn't help, politicians have confused us all"
Michael Lohscheller of Polestar discusses the impact of changing the 2035 emissions target, suggesting it confuses the automotive industry, while highlighting opportunities from competitors' pullbacks on electric vehicles.
In a recent statement, Michael Lohscheller, CEO of Polestar, voiced his concerns regarding the European Commission's decision to alter the ambitious 2035 target for emissions regulations. He believes that such changes do not effectively contribute to the climate goals but rather create confusion among manufacturers and consumers alike. Lohscheller emphasizes that the car industry has diverging opinions on how flexible the regulations should be, reflecting the various stances of leading manufacturers.
The ongoing discussions around vehicle emissions targets have become more complicated, especially following Ford and Stellantis's recent backtrack on electric vehicle production. Lohscheller claims that while some car makers retreat from EV commitments, Polestar sees this as an opportunity to solidify its position in the premium electric vehicle market. He underscores that companies like Volvo and Polestar remain committed to the original goal of transitioning entirely to electric sales by 2035 despite the regulatory shifts.
This debate encapsulates a broader challenge within the European automotive market, where sustainability targets face pushback from traditional manufacturers concerned about the costs and feasibility of rapid transition. As the industry grapples with these regulatory changes, the ultimate direction of vehicle emissions policies in Europe remains uncertain, prompting calls from several manufacturers for more consistent and supportive legislative frameworks to promote electric vehicle adoption.