Feb 22 • 04:30 UTC 🇪🇸 Spain El País

The barre, a mix of yoga, pilates, and ballet, invades the posh areas of Madrid: 43 locations in four years

The barre fitness trend, combining elements of yoga, pilates, and ballet, has rapidly grown in exclusive boutique studios across Madrid's affluent neighborhoods, with 43 locations now established.

The fitness trend known as barre, which merges aspects of yoga, pilates, and ballet, has experienced a significant surge in popularity within the upscale areas of Madrid, particularly in boutique studios across neighborhoods such as Chamberí and Salamanca. Driven by social media influence and the growing Latin wellness movement, barre has transformed from an obscure practice to a recognizable and sought-after fitness option for many. As of February 2026, there are at least 43 specializing studios dedicated to the barre method, indicating a robust network of enthusiasts that have steadily increased since the trend's inception.

Although barre classes are gaining traction among a select demographic in the city, it remains an exclusive workout genre that has yet to penetrate broader populations in other regions of Madrid. The article highlights a clear divide in fitness preferences, showcasing a concentration of barre workouts in more affluent communities, while areas to the south and east of the capital remain largely untouched by this trend. This pattern reflects socioeconomic disparities in access to fitness trends and the lifestyles that they represent, emphasizing a fitness culture that may not be universally accessible.

The ongoing growth of barre studios in Madrid not only reflects changing fitness habits but also underscores the role of targeted marketing strategies on platforms like social media. It suggests an interesting intersection between social trends, economic status, and wellness practices, further pointing toward the possible evolution of fitness trends shaped by class and geographic divisions. As such, barre represents not just a fitness trend, but also a cultural phenomenon that mirrors the prioritization of wellness in the lives of certain demographics within the city.

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