Junior Villa, a singer and songwriter from Santa Catarina, Brazil, is embracing the Latin music wave inspired by the global success of Puerto Rican artist Bad Bunny. This weekend, Bad Bunny's two highly attended shows in São Paulo highlighted his influence in Brazil, prompting Villa to capitalize on this trend. He released a video where he performs 'DtMF,' the lead single from Bad Bunny's upcoming studio album, 'Debí Tirar más fotos' (2025), reinterpreted in the context of the popular Brazilian genre, arrocha.

Villa's cover not only showcases the blending of genres but also aims to engage with the growing interest in Latin music among Brazilian audiences. Arrocha, which has been increasingly incorporated into sertanejo music, is seen as a vehicle for Villa to connect with fans of both Brazilian and Latin music. The video was shared on his social media platforms, promoting both his work and the broader movement of Latin sounds crossing cultural boundaries in Brazil.

This move reflects broader trends in the music industry where genres continue to blend, highlighting the rising popularity of artists like Bad Bunny. As Villa's cover gains traction, it signifies the increasing importance of Latin music in Brazil's cultural landscape and demonstrates how local artists are adapting to current global music trends to capture wider audiences.