Coscharis Motors Plc has announced a special Valentine promotional campaign that offers customers discounts of up to 10% on selected vehicle brands during the month of February. The campaign is themed 'Ride with Pleasure this Valentine' and is intended to reward both existing customers and potential buyers with attractive rebates on select vehicle models available in their showrooms across Nigeria. The initiative reflects the company's efforts to engage customers in the spirit of love and celebration during the Valentine season.

The promotional offer includes a range of globally recognized brands under Coscharis' portfolio, such as Jaguar Land Rover, BMW, Ineos Grenadier, Ford Motor Company, Renault, and Geely. According to the company's Marketing and Corporate Communications General Manager, Abiona Babarinde, the initiative aims to provide luxury and prestige experiences as gifts to customers who wish to celebrate the season of love with high-quality automobiles.

The campaign highlights the company's commitment to customer satisfaction and its understanding of market trends, especially in light of the ongoing economic challenges. By coupling the Valentine theme with a tangible incentive, Coscharis Motors is not only promoting sales but is also strengthening brand loyalty among consumers looking for vehicles that symbolize pride and performance. This initiative could pave the way for similar marketing strategies in the future, as companies seek creative ways to engage customers in a competitive automotive market.