Cláudio Hebdô's article highlights the persistent issues of corruption, privilege, and social inequality that plague Brazilian society, asserting that these factors significantly influence the quality of political discourse during electoral campaigns. The author argues that such systemic problems lead to a fertile ground for demagoguery, where politicians may resort to oversimplified and emotionally charged rhetoric to win over the electorate.

The author emphasizes that as voters become increasingly frustrated with the status quo, they may be more susceptible to simplistic solutions that do not address the underlying issues of governance and social justice. This environment thus allows demagogic figures to thrive by capitalizing on public discontent rather than proposing constructive solutions that could lead to genuine reform. As a result, the article warns that the danger of superficial political messaging may undermine the integrity of democratic processes in Brazil.