The article delves into the drinking habits of Norwegians, spotlighting how distinct regional preferences shape wine sales across the nation. It details the popularity of different types of wines—such as red wine in Trøndelag, champagne in Oslo, and rosé along the coastline—suggesting a cultural map of beverage preferences that reflects local identities and celebrations.

The piece highlights the phenomenon of a so-called "trendpolet" or "trendy Vinmonopol," from which data has been extracted to showcase how specific outlets dominate the market based on their unique regional trends. This analysis is grounded in sales figures, calculated in liters, rather than pure alcohol, providing a nuanced view of consumption patterns and the distinctions between various geographical areas in Norway.

In a lighter tone, the article raises humorous questions about the lack of celebrations in some areas, as indicated by low champagne sales in certain regions. Local responses reveal a mix of pride and bewilderment regarding their consumption choices, ultimately underscoring the role of community identity in shaping drinking trends throughout Norway.