During the traditional spring festival Maslenitsa in Lipetsk Region, Russia, a large effigy inspired by the popular Labubu dolls was ceremonially burned on Saturday. Maslenitsa, which occurs a week before Orthodox Lent, is a Slavic folk holiday celebrated with various public festivities, including the famous tradition of eating pancakes. The significance of the effigy burning lies in its roots, symbolizing the end of winter and the welcoming of spring, while also retaining aspects of pre-Christian customs.

This year's festivities featured the Labubu effigy, notable for its fearsome appearance with sharp teeth, which reflects the playful spirit of previous years' celebrations. In past Maslenitsa events at Argamach Park, fictional characters such as Voldemort from the Harry Potter series and the Night King from Game of Thrones have also been used for the effigy burnings. This practice not only entertains locals but also taps into contemporary culture, showcasing a blend of traditional and modern inspirations.

Festival organizer Aleksandr Galatvin pointed out that the choice of the Labubu doll for this year's effigy resonates with its growing global popularity. By incorporating such modern icons into its traditional celebrations, Maslenitsa reflects the adaptability of cultural practices, illustrating how longstanding customs can embrace new influences while reinforcing community spirit during a vibrant time of year.