Feb 21 • 20:07 UTC 🇲🇽 Mexico El Financiero (ES)

'Always the one who collected': The story behind 'The Bad Guy of the Bronx', the nickname of Willie Colón

Willie Colón, a renowned salsa musician, is celebrated not only for his music but also for the nickname 'The Bad Guy of the Bronx', representing his roots and cultural identity.

Willie Colón is a legendary figure in salsa music, known for his hit songs like 'El Gran Varón' and 'Pedro Navajas'. His nickname, 'El Malo del Bronx', is deeply interwoven with his personal history and cultural roots, stemming from his upbringing in the Bronx, New York, where he learned Spanish from his grandmother Antonia, a Puerto Rican immigrant. This nickname not only defines his artistic persona but also reflects the challenges and triumphs of his life as a Latino in America.

This nickname has become synonymous with Colón's identity and career, which has been marked by profound contributions to salsa music. It also resonates in modern music, being referenced in Bad Bunny's NUEVAYoL, indicating the lasting influence of Colón's legacy on contemporary artists. As a cultural icon, his story illustrates the intersection of music and identity, showcasing how personal experiences shape artistic expression.

Colón's journey from the streets of the Bronx, which were home to one of the earliest waves of Puerto Rican immigrants, to international fame, embodies the rich history of Latin music and its impact globally. The story of 'El Malo' serves as an inspiration for many young artists, showcasing the importance of roots, heritage, and the power of music as a tool for storytelling and cultural pride.

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