The 19th series of Britain's Got Talent premiered on February 21, 2023, featuring familiar faces like Ant and Dec, Simon Cowell, Amanda Holden, and Alesha Dixon, along with new judge KSI. Eager fans had high hopes for the season, but their excitement quickly turned to frustration as the golden buzzer was referenced early in the episode. This buzzer allows judges to send contestants directly to the live semi-finals, creating a sense of urgency about its potential frequency of use this season.

Viewers took to social media immediately after its mention, expressing a common concern that the golden buzzer might overshadow the variety of talents displayed by the contestants. Traditionally meant to be a rare highlight, the fear among fans is that its oversaturation could diminish the impact of its use, reducing the excitement and anticipation that typically accompanies such moments. Users commented on their dissatisfaction, emphasizing that they do not want to see the golden buzzer activated excessively.

This early backlash brings to light the delicate balance reality competition shows must maintain in engaging audiences without diluting their experience. As the series progresses, it will be interesting to see if the production team adjusts its approach in response to viewer feedback, or if the golden buzzer will continue to play a prominently featured role, possibly at the expense of keeping the element of surprise intact for the contestants and viewers alike.