In a significant moment during a La Liga match between Athletic Bilbao and Elche, the new penalty kick rule was demonstrated after Portuguese striker André Silva executed a penalty. Silva touched the ball twice upon taking the kick, leading the referee to cancel the attempt and order a retake. This event showcased the recent changes in football regulations aimed at refining the execution of penalty kicks, following the guidelines established by the International Football Association Board (IFAB).

The incident occurred in the 68th minute of the game, showcasing a practical application of the rule instituted by IFAB in June of the previous year. This particular rule allows for a penalty to be retaken if a player accidentally touches the ball twice during the execution and subsequently scores. Such changes in the rules are reflective of football's ongoing evolution and the governing body's efforts to enhance fairness and accuracy in match officiating.

André Silva successfully converted the retaken penalty, leveling the score after Athletic Bilbao had initially taken the lead. This development not only emphasizes the impact of rule changes on game outcomes but also serves as a reminder of previous high-stakes instances, such as the well-remembered incident during the Champions League match between Real Madrid and Atletico Madrid, which spurred the introduction of these new regulations. The implementation of this rule is indicative of a broader trend towards clear and enforceable gaming standards in football.